Ads made for you
Copy, images, video and voice-overs from your products and brand, in every platform size. You edit and approve.
Creative-to-Customer Measurement
Every ad, measured from first view to paying customer.
We measure every ad at every stage of the funnel (who stopped, clicked, considered and bought), so you see which creative brings paying customers. Then the Tsela Performance Center moves your budget to the winners, with your approval.
How far do you measure today? Move the marker.
01 Stop
Who stopped scrolling to watch your ad.
- Measure to here and you can answer
- Which ads people stop for.
- You're still guessing
- Whether anyone clicked, looked around or bought because of them.
- What the Center does here
- Makes ads for the feed (words, pictures, video and voice-overs) and tests several ideas side by side.
02 Click
Who was interested enough to click through.
- Measure to here and you can answer
- Which ads got attention and clicks, and from whom.
- You're still guessing
- Which of those clicks became customers, and what each one cost.
- What the Center does here
- Launches on Meta, Google and TikTok from one plan, and pauses what isn't working, with your approval.
03 Consider
Who viewed your page, added to cart, sent a WhatsApp, called or left details.
- Measure to here and you can answer
- Which ads bring people who look around, chat or call.
- You're still guessing
- Which of them actually paid.
- What the Center does here
- Records add-to-carts, WhatsApp chats, calls and enquiries against the ad that brought them.
04 Buy
Who became a paying customer, and what each one cost.
- Measure to here and you can answer
- Which ads bring paying customers, and the cost of each one.
- You're still guessing
- Whether those customers come back.
- What the Center does here
- Matches sales from your store, and the calls, bookings and walk-ins you log, to the ad that started them. Then moves budget to the winners, with your approval.
05 Return
Who came back to buy again, and what they're worth over time.
- Measure to here and you can answer
- Which ads bring customers who come back and are worth more over time.
- You're still guessing
- Nothing between first view and the repeat purchase.
- What the Center does here
- Follows repeat customers, so budget goes to the ads that bring lasting value, not just a first sale.
Tsela Performance Center
It creates, launches and optimises your ads across Meta, Google and TikTok. Nothing goes live and no budget moves without your approval, or outside the limits you set.
Works with
MetaGoogle AdsGA4TikTokShopifyWooCommerce
How it works
From your website to real customers, in four steps.
- 1
Tell us about your business
Paste your website and we import your products. No website? Upload photos and add your prices.
- 2
The Center creates your ads
Words, pictures, video and voice-overs, made for Meta, Google and TikTok and checked before you see them.
- 3
Approve and launch
Nothing goes live without you. Your ad accounts, your data.
- 4
See real customers
Every ad measured to the sale, WhatsApp chat, call or booking it brought in.
Our point of view
Creative is the biggest lever most SMEs never measure.
Most growing businesses track spend and clicks. Few know which ad, post or video is doing the work. That's where the rand leaks.
You stay in control
Your accounts. Your money. Your call.
The Center can do a lot on its own, but only inside the limits you set.
Approve every change
The default. New ads, campaigns and budget changes wait for your yes.
Or Autopilot, with guardrails
On Growth and Partner: safe changes only, inside your caps.
A monthly cap
Set the most you'll spend on ads in a month, in rand.
A limit on daily changes
Budgets never move by more than the percentage you choose.
A kill switch
One button pauses every campaign on every platform.
A full activity log
Every change, who made it and when. Nothing is hidden.
Accounts you own
Your ad accounts and data stay yours. Official platform connections only.
Your data, protected
Handled under POPIA. Disconnect or ask us to delete it at any time.
What the Center does
Everything to create, run and measure your ads, in one place.
Meta, Google and TikTok
Build a campaign once in plain words. The Center sets it up on each platform for you.
Real customers, not just clicks
Sales from your store, WhatsApp chats, calls, bookings and walk-ins, matched to the ad that brought them.
Less busywork
Pause what isn't working, move budget to what is and refresh tired ads, with your approval.
Test, don't guess
Try two ideas side by side and see which one brings more customers, with a clear read-out.
People, not just software
Recommendations from a strategist, each logged with what happened next.
Want to see it before you start?
Book a Performance Center walk-throughPlans and prices
Clear prices. Start where you are.
“From” prices. Prices exclude ad spend, which you pay directly to the platforms, never marked up.
R3,500/month
- You approve every change
- Set-up session and a 30-minute monthly check-in
- Recommendations logged
- 3-month minimum
R8,500/month
- Approve every change, or Autopilot inside guardrails you set
- Monthly review, quarterly plan and test design
- 2 concept briefs a month, plus variants
- 3-month minimum
R16,500/month
- Full automation suite, custom outcomes and integrations
- Fortnightly reviews and a quarterly business review
- Full creative direction, 4 to 6 produced concepts a month
- 6-month minimum
Scale: managed ad spend above R300,000 a month, with everything in Partner. By quote.
Book a callFounding Clients10 spots. Growth at R5,900 a month for 6 months, set-up waived, in exchange for a published case study and product feedback.
Pay annuallyPay for 10 months, get 12.
Free health check firstThe set-up fee is waived if you start a plan within 14 days of your free health check.
Online sign-up and card payment open soon. Until then, “Start now” books a short call and we set everything up with you.
All prices exclude ad spend. Tsela & Co. is not VAT-registered, so no VAT is added.
Free 48-hour Center health check
See how your ads are really doing. Free.
The Tsela Performance Center scores five areas of your marketing, and a strategist adds your 3 priorities. Delivered within 48 working hours.
Get a free health check
Opens an email to us. Tell us your business name, website and which ad platforms you use.
Limited to 5 a week. The set-up fee is waived if you start a plan within 14 days.
- 1Tracking set-up
- 2Spend efficiency
- 3Creative variety
- 4Funnel and outcome measurement
- 5Website conversion basics
Who we work with
Built for South African growth brands
Food makers new in retail
“You've won the shelf. Now find the creative that wins the shopper.”
We track: store visits and retail salesOnline stores and D2C brands
“See which ad actually sells, then put more rand behind it.”
We track: online orders and revenueFounder-led beauty, fashion and home
“Know which content builds your brand, not just your feed.”
We track: orders and repeat customersFunded startups
“Show traction you can defend, with numbers behind every idea.”
We track: sign-ups, leads and cost per customerLocal service businesses
“Know which ad fills your diary.”
We track: bookings, calls and WhatsApp chatsFAQ
Questions, answered plainly
What's the difference between ad spend and your fee?
Ad spend is what the platforms charge to show your ads. You pay it directly to Meta, Google or TikTok, and we never mark it up. Our monthly fee covers the Performance Center and your strategist. Tsela & Co. is not VAT-registered, so no VAT is added.
Do I need my own ad account?
Yes. Your ads run in accounts you own, so you keep your data and history. If you don't have one yet, the Center walks you through setting it up, step by step, and we can help on a short call.
Which platforms do you work with?
Meta (Facebook and Instagram), Google Ads and TikTok for ads. For customers, we connect Shopify and WooCommerce stores, and you can log calls, bookings and walk-ins.
How do approvals work?
By default, nothing new goes live and no budget moves until you approve it. On Growth and Partner you can turn on Autopilot, which only makes safe changes inside the limits you set. A kill switch pauses everything at once.
Is there a minimum term?
Essentials and Growth have a 3-month minimum; Partner has 6 months. Your proposal and the Tsela Terms set out how cancelling works after that.
What happens to my data?
We connect through each platform's official tools, using the access you give us, and handle your data under POPIA. You can disconnect any platform, or ask us to delete your data, at any time.
How long until I see results?
Your first numbers appear after the first daily sync once your accounts are connected. We aim to track your first real customer within 14 days of launch.
Want a strategy first?
See strategy servicesBook a call
A short call. A clearer path.
Tell us about your business and goals. You'll leave with a first view of what's working and what to fix first, and we'll tell you if you don't need us.
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For clients
Your jobs, files and messages, in one place
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Bank transfer (EFT)
- Use the banking details on your invoice.
- Use your invoice number (INV-…) as the payment reference.
- Email us your proof of payment.
Online payments open soon. For now, please pay by EFT.
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