Strategy Advisory
from R12,500/month
Up to 6 hours a month of advice, reviews and planning. 3-month minimum.
Book a callExplore the problem
Pick what sounds like you. See where strategy starts.
Every marketing problem runs through four layers: your customer, your position, your choices and how you execute. Choose one to see the layers it touches and the right first step.
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Start by finding out. Two weeks to a clear view of where your marketing stands and what to fix first, across your channels, with your top priorities in order.
Start withStrategy DiagnosticR9,500, credited in full to a strategy project signed within 30 days -
This runs through Choices and Execution: what you measure, how the budget is split, and whether tracking reaches real sales.
Start withMarketing AuditR7,500OrTracking & Outcome Set-upfrom R6,500 -
This sits in Customer and Position: who buys, why they buy and what you should stand for to them.
Start withMarketing StrategyR14,500 -
Positioning work: what you stand for, against whom, and an offer that's clearly yours. It's usually why ads get seen but not clicked.
Start withBrand or go-to-market strategyfrom R45,000OrMarketing StrategyR14,500 -
A plan for what happens after the first sale: why people would return, what you offer them, and counting repeat customers properly.
Start withMarketing StrategyR14,500 -
A launch runs through every layer, from who it's for to the campaign that introduces it.
Start withStrategy & Campaign PlanR24,500OrCampaign Sprintfrom R35,000 -
The channel plan, budget split and the measures that matter, then ongoing advice to keep it on track.
Start withMarketing StrategyR14,500OrStrategy Advisoryfrom R12,500 a month -
A senior marketing lead across every layer, without a full-time hire.
Start withFractional Head of Marketingfrom R32,500 a month
Start here
Strategy Diagnostic
Two weeks to a clear view of where your marketing stands and what to fix first.
R9,500
Credited in full to a strategy project signed within 30 days.
- A kickoff session and a look at your numbers
- What's working and what isn't, across your channels
- Your top priorities, in order
- A walk-through of the findings
Strategy projects
A fixed scope, a clear price and a plan at the end.
“From” prices. Your proposal confirms the exact scope and price.
Marketing Audit R7,500
- A full review of your channels, content and competitors
- What's working, what isn't and why
- Priorities you can act on
Marketing Strategy R14,500
- Audience, positioning and messaging
- Channel plan and budget split
- The measures that matter
Strategy & Campaign Plan R24,500
- Everything in Marketing Strategy
- A campaign plan with creative direction
- Launch timeline and measurement plan
Tracking & Outcome Set-up from R6,500
- Analytics, pixels and conversion tracking
- Consent set up properly
- Your real outcomes (sales, chats, calls, bookings) captured
Brand or go-to-market strategy from R45,000
- Brand positioning or a launch into a new market
- Proposition, messaging and the plan to get there
Campaign Sprint from R35,000
- 6 to 8 weeks from brief to live campaign
- Strategy, creative direction and measurement in one
Rate card: R1,800 an hour or R12,500 a day. Projects are paid 50% to start and 50% on delivery. Tsela & Co. is not VAT-registered, so no VAT is added.
Ongoing advice
A senior marketing mind, when you need one.
Fractional Head of Marketing
from R32,500/month
About 3 days a month leading your marketing. 6-month minimum. We take 2 clients at a time: 2 spots open.
Book a callWorkshops
“Ads that bring customers”: train your team.
A practical 3-hour workshop on making and measuring ads that bring paying customers. Pick how you'd like to join.
Programme or cohort
For incubators and SME programmes
from R18,000 a session
Includes a free health check for each business in the cohort.
EnquireCard payment opens soon. Until then, “Book and pay” sends us your booking by email and we confirm your place with an invoice (EFT).
Enquiry
Tell us what you need
For programmes, team workshops and anything else. We reply within one working day.
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Book a callAbout us
We exist to make every marketing rand work harder for South African businesses.
Tsela means path in Setswana and Sesotho. We help brands find their way in digital marketing, to better performance. Every project is led by our founder, Joe Odame, who has more than seven years' experience in agency strategy and client-side roles, working on brands across banking, telecoms, FMCG, drinks, automotive and property.
Clarity over noiseOne plan, one view, one next step.
Evidence before opinionWe test with intent and back what the numbers show.
Honest by defaultNo claimed results, no fake urgency, no hidden fees.
Free 48-hour Center health check
See how your ads are really doing. Free.
The Tsela Performance Center scores five areas of your marketing, and a strategist adds your 3 priorities. Delivered within 48 working hours.
Get a free health check
Opens an email to us. Tell us your business name, website and which ad platforms you use.
Limited to 5 a week. The set-up fee is waived if you start a plan within 14 days.
- 1Tracking set-up
- 2Spend efficiency
- 3Creative variety
- 4Funnel and outcome measurement
- 5Website conversion basics
Want your ads run and measured too?
See the Performance CenterBook a call
A short call. A clearer path.
Tell us about your business and goals. You'll leave with a first view of what's working and what to fix first, and we'll tell you if you don't need us.
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For clients
Your jobs, files and messages, in one place
Sign in to see where your work stands, what we need from you, everything we've done and your files, and to message the team. New here? Create an account in a minute.
Bank transfer (EFT)
- Use the banking details on your invoice.
- Use your invoice number (INV-…) as the payment reference.
- Email us your proof of payment.
Online payments open soon. For now, please pay by EFT.
Keep your payment safe: our banking details never change by email or WhatsApp. If a message says they have, call Joe on the number in your proposal before you pay.