Path 03 · Tsela Digital Build

Websites and apps, built to measure.

Landing pages, business websites, online stores and apps, built by our founder. Every build ships ready to track what brings you customers.

  1. KickoffGoals, pages and what counts as a customer
  2. Design sign-offYou approve the look before we build
  3. Build and testOn phones and desktops, with tracking checked
  4. Launch and handoverYour site, your accounts, your data

The architecture

A website is a system, not a picture.

Every build is assembled from parts that each do one job on the way from ad to customer. Pick what you need, then look at it three ways: what each part is, what the visitor is asking there, and what gets measured.

  1. The ad that sent themWhat brought them here"Is this what the ad promised?"Click: The click, and which ad it came from
  2. A headline that matches the adSays what the ad said, in the first screen"Am I in the right place?"Consider: The visit, and how quickly the page loaded
  3. ProofReviews, photos and what's included"Can I trust this?"Consider: How far people read
  4. The offerPrice, terms and what happens next"Is it worth it?"Consider: Who looked at the offer
  5. One clear actionWhatsApp, call, form or buy now"What do I do now?"Buy: The enquiry or sale, matched to the ad
  1. HomeWho you are and who you help, in one screen"Is this for me?"Consider: Where visitors came from
  2. ServicesWhat you do, with prices where you can"Do they do what I need?"Consider: Which services people read
  3. AboutThe people and the story"Who am I dealing with?"Consider: How far people read
  4. ProofReviews and real work"Has this worked for others?"Consider: Which proof gets seen
  5. Contact or bookingForm, WhatsApp, calendar or call"How do I get started?"Buy: Every enquiry, call and booking, matched to its source
  6. Privacy pagePOPIA notice and cookie choice"What happens to my details?"Buy: Consent, recorded before any tag loads
  1. Product feed for adsYour catalogue, sent to Meta and GoogleProducts appear in the ads themselvesStop: Which products the ads showed
  2. CategoryBrowse and filter"Do they have what I want?"Consider: What people browse
  3. ProductPhotos, sizes, price and delivery"Is this the one?"Consider: Product views
  4. CartChange, save or continue"What will it cost in total?"Consider: Add-to-carts
  5. Checkout and paymentFast, trusted, mobile-first"Is this safe and quick?"Buy: Started and finished checkouts
  6. Order confirmationWhat happens next, and a reason to return"When will it arrive?"Return: The sale, sent server-side to the ad platforms
  1. Sign-upThe shortest way in"Is it worth signing up?"Consider: Sign-ups, matched to the ad that brought them
  2. OnboardingThe first win, fast"How does this work?"Consider: Who gets to the first win
  3. The core taskThe one thing the product does"Does it do what I need?"Buy: Who completes it
  4. AccountPlans, payment and settings"What am I paying for?"Buy: Upgrades and payments
  5. NotificationsA reason to come back"Why open it again?"Return: Who comes back
  6. AdminYour view of users and contentYour team runs it without usReturn: What your team needs to see

What we build

Clear “from” prices. A quote before we start.

Your proposal confirms the exact scope and price.

Landing page

from R6,500

One focused page for a product, offer or campaign, built to turn ad clicks into customers.

Book a call about this
Business website

from R18,000

5 to 10 pages you can edit yourself, with tracking and a privacy page.

Book a call about this
E-commerce site

from R35,000

An online store with payments, product feeds for ads and server-side conversion tracking.

Book a call about this
Web app or MVP mobile app

from R85,000

A first version of your product, scoped to what you need to launch.

Book a call about this
Larger apps

R12,500 discovery

A paid discovery, credited to the build, then a fixed quote.

Book a call about this
Website Care and hosting

from R1,200/month

Hosting, updates and small changes after launch.

Book a call about this

Tsela & Co. is not VAT-registered, so no VAT is added.

Every build ships Center-ready

Measure from day one.

Most sites can't tell you which ad brought a customer. Ours are set up to, from launch.

  • Analytics

    Google Analytics 4 set up and checked.

  • Consent

    A cookie and consent set-up that respects POPIA.

  • Conversion tracking

    Ad platforms see the sales and leads your site brings.

  • Outcome capture

    Orders, enquiries, bookings and chats recorded as real customers.

How payment works

Paid in three steps. Yours when it's done.

  1. 50%

    At kickoff

    We start once the first payment is in.

  2. 30%

    At design sign-off

    When you've approved the design.

  3. 20%

    At launch

    On final payment you own the site or app, the accounts and the data.

FAQ

Questions, answered plainly

Who builds it?

Our founder, Joe Odame, builds every site and app himself.

Will I own it?

Yes. On final payment you own the site or app, the accounts and the data.

Can you host and look after it?

Yes, with Website Care and hosting from R1,200 a month. Or we hand it over to your own host.

Can I run my ads through the Performance Center afterwards?

Yes. Every build is Center-ready, so you can connect it to the Tsela Performance Center whenever you like.

Enquiry

Tell us about your build

What you need, your budget and timing. We reply within one working day.

What do you need?

This opens your email app with your answers filled in. Press send and we'll reply within one working day.

Want ads that bring people to your new site?

See the Performance Center

Book a call

A short call. A clearer path.

Tell us about your business and goals. You'll leave with a first view of what's working and what to fix first, and we'll tell you if you don't need us.

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Prefer email? Write to us.

For clients

Client login

Your jobs, files and messages, in one place

Sign in to see where your work stands, what we need from you, everything we've done and your files, and to message the team. New here? Create an account in a minute.

Pay an invoice

Bank transfer (EFT)

  1. Use the banking details on your invoice.
  2. Use your invoice number (INV-…) as the payment reference.
  3. Email us your proof of payment.

Online payments open soon. For now, please pay by EFT.

Keep your payment safe: our banking details never change by email or WhatsApp. If a message says they have, call Joe on the number in your proposal before you pay.

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